Our Why 

Tragically, suicide ranks as a leading cause of death among Americans under the age of 45. That’s not just a statistic—it represents real people, real families, and real communities whose lives are forever changed.

Our coins go beyond souvenirs and keepsakes—they embody our core value that “Everyday is Worth Cheering.” Our coins are designed to serve as a reminder to celebrate every triumph and face every challenge with resilience.

At the heart of our purpose, we are committed to not only raising awareness but also actively contributing to the solution. That’s why a generous portion of proceeds from our products go directly to supporting suicide prevention programs and mental health initiatives throughout the U.S. By supporting organizations that provide critical support, resources, and education, we can help reduce the stigma around mental health and offer a lifeline to those in need.

For us, this is more than just a cause—it’s a movement. We believe that together, we can create a future where everyone feels seen, supported, and loved. Join the movement. Celebrate life.